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BUS141-Marketing: Find Marketing Sources

This research guide has been developed to assist students in their BUS141 course.

Where do I find what I need?

Where do you find what you need? Here's a few suggestions on where to start. These are only some suggestions on which resource to start with. You may find similar/additional information in other resources.

Marketing Sources

99.9% of the research for this assignment will come from using the Evans Library's databases. The "best bets" are a great place to start - and sometimes finish - your research.  When you need help, or have a question, ask a Librarian.

Need some inspiration for a new marketing plan for the company you're researching? These books - available in the Evans Library - might be the spark you need.

Films and short videos can often offer current and reliable information. Take a look at this short video on how Yelp influences marketing  and then explore Films on Demand for more videos.

Ticker Symbols

It can sometimes be helpful to know your company's ticker symbol (if it has one) to search Business Insights and/or LexisNexis. Just Google it. What's a ticker symbol? Google that too! The Coca-Cola Company's ticker symbol is KO. Click the image below to get a closer look.

coca-cola ticker