Where do you find what you need? Here's a few suggestions on where to start. These are only some suggestions on which resource to start with. You may find similar/additional information in other resources.
| What | Where | Note |
| Company & Product Info. |
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| Company History |
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Where better to go than to the company itself? |
| Product Line, Product Mix |
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| SWOT Analysis | You can also use what you have learned about the company in your research to add to SWOT. | |
| Industry Info. | Search your co. and look for the "Industries" section. It will have NAICS codes next to it. | |
| Competitors | ||
| Mission Statement, Logo, Slogan |
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| Market Segment & Target Market |
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Who are they selling to? How much do the buy? What are the characteristics of that group (age, sex, income, etc.)? |
| The Four "P"s |
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Price, Product, Promotion, Place |
| Social Media |
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Look for Facebook, Twitter, Instagram, YouTube icons. How many likes, followers, views do they have? What type of info is posted, shared, or presented? |
99.9% of the research for this assignment will come from using the Evans Library's databases. The "best bets" are a great place to start - and sometimes finish - your research. When you need help, or have a question, ask a Librarian.
Need some inspiration for a new marketing plan for the company you're researching? These books - available in the Evans Library - might be the spark you need.
Your Ad Here
by
Breakthrough Branding
by
Return on Influence
by
The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
by
Mobile Marketing: Finding Your Customers No Matter Where They Are
by
The Age of Persuasion
by
Films and short videos can often offer current and reliable information. Take a look at this short video on how Yelp influences marketing and then explore Films on Demand for more videos.
It can sometimes be helpful to know your company's ticker symbol (if it has one) to search Business Insights and/or LexisNexis. Just Google it. What's a ticker symbol? Google that too! The Coca-Cola Company's ticker symbol is KO. Click the image below to get a closer look.
