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A research guide for students in Henderson's BUS205 Management class

SWOT Sources

99.9% of the research for this assignment will come from using the Evans Library's databases. The "best bets" are a great place to start - and sometimes finish - your research.  When you need help, or have a question, ask a Librarian.

Need some inspiration for a new marketing plan for the company you're researching? These books - available in the Evans Library - might be the spark you need.

Films and short videos can often offer current and reliable information. Take a look at this short video on how Yelp influences marketing  and then explore Films on Demand for more videos.