BUS270-Entrepreneurship

"A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . ."

O'Leary (CEO of an advertising agency in Orange County, CA) and Sheehan (communications and advertising, U. of Oregon) share lessons learned from working with clients in the changing marketing environment. They offer 'action ideas' for progressing from defining one's trading area and customers, to establishing an online community and tracking the results. Ethical considerations regarded information collection are treated. Appendices include marketing toolboxes on these processes. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

This guide offers practical advice on choosing which type of business to start or buy, reading a financial statement, researching the market, estimating start-up expenses, and writing a business plan. The author outlines specific points to consider when deciding whether to incorporate, when to seek the advice of a lawyer, and how to market the business. Originally published in 1997 by Productive Publications. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Imagine everything you'd ever need to start up and run your own small business packed into one convenient, easy-to-read book. Throw in a CD-ROM with more than 250 documents and forms, along with trial versions of great small business software programs, and you've got the new "Small Business Kit For Dummies, your perfect resource for the daunting process of starting a small business venture.

From the Publisher: "The Book of Lists has become a comprehensive resource for doing business in New York's Capital Region. It has become an essential go-to guide for business leaders to find leads and grow their business."

This is an electronic, or e-book that can you access from any computer.