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This research guide has been developed by the librarians at the Evans Library to assist students in their BUS270 course.

Ticker Symbols

It can sometimes be helpful to know your company's ticker symbol (if it has one) to search Business Insights and/or LexisNexis. Just Google it. What's a ticker symbol? Google that too! The Coca-Cola Company's ticker symbol is KO. Click the image below to get a closer look.

Where do I find what I need?

Where do you find what you need? Here's a few suggestions on where to start. These are only some suggestions on which resource to start with. You may find similar/additional information in other resources.

What Where                              Note
Company & Product Info.
Company History
  • The Company's Website
Where better to go than to the company itself?
Product Line, Product Mix
SWOT Analysis You can also use what you have learned about the company in your research to add to SWOT.
Environmental & Industry Info. Search your co. and look for the "Industries" section. It will have NAICS codes next to it.
Mission Statement, Logo, Slogan
  • The Company's Website
Market Segment & Target Market
  • U.S. Census Data/Website
  • International Data Sites (UN)
  • Statista
Who are they selling to? How much do the buy? What are the characteristics of that group (age, sex, income, etc.)?
The Four "P"s Price, Product, Promotion, Place
Social Media Look for Facebook, Twitter, Instagram, YouTube icons. How many likes, followers, views do they have? What type of info is posted, shared, or presented?