It can sometimes be helpful to know your company's ticker symbol (if it has one) to search Business Insights and/or LexisNexis. Just Google it. What's a ticker symbol? Google that too! The Coca-Cola Company's ticker symbol is KO. Click the image below to get a closer look.
Where do you find what you need? Here's a few suggestions on where to start. These are only some suggestions on which resource to start with. You may find similar/additional information in other resources.
| What | Where | Note |
| Company & Product Info. |
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| Company History |
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Where better to go than to the company itself? |
| Product Line, Product Mix |
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| SWOT Analysis | You can also use what you have learned about the company in your research to add to SWOT. | |
| Environmental & Industry Info. | Search your co. and look for the "Industries" section. It will have NAICS codes next to it. | |
| Competitors | ||
| Mission Statement, Logo, Slogan |
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| Market Segment & Target Market |
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Who are they selling to? How much do the buy? What are the characteristics of that group (age, sex, income, etc.)? |
| The Four "P"s |
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Price, Product, Promotion, Place |
| Social Media |
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Look for Facebook, Twitter, Instagram, YouTube icons. How many likes, followers, views do they have? What type of info is posted, shared, or presented? |